PRESS RELEASE
CONTACT: Katie FogartyTuesday, February 1, 2005
Playgroup Productions LLC
917-349-0315
Prestigious Parenting Award for
The REAL DEAL on Breastfeeding™
Video Honored By iParenting Media AwardsAs An “Outstanding” Product
New York, NY (February 1, 2005) After reviewing thousands of products, iParenting Media has selected The REAL DEAL on Breastfeeding™ as winner of an iParenting Media Award in the Parenting Resources category. The REAL DEAL on Breastfeeding™ is a 25-minute video guide showing modern moms how to succeed at breastfeeding.
"We are delighted that nursing moms across the country are raving about the REAL DEAL and we are equally thrilled to have our video named an “outstanding” product by one of the premier evaluation programs helping parents with their purchasing decisions," says Katie Fogarty, co-creator of the REAL DEAL and co-founder of Playgroup Productions LLC.
iParenting Media's rigorous system of judging uses a thorough evaluation process at three outside review sites: a licensed childcare facility/school, a product expert, and a parent. Three separate evaluations by qualified reviewers, along with a final review by the iParenting Media Awards Executive Committee, ensures an objective and credible process.
A reassuring, candid and often hilarious video guide, The REAL DEAL on Breastfeeding™ features expert demonstrations and advice as well as hip, real moms sharing time-tested tips, tricks and encouragement. Watching it gives the viewer a lactation consultation, a breastfeeding support group and a one-on-one latch-on lesson all in one 25-minute DVD.
“Women tell us they love the REAL DEAL because it’s like spending time with a ‘virtual’ group of girlfriends,” says Meghan O’Hara, co-creator of the REAL DEAL and co-founder of Playgroup Productions LLC. The REAL DEAL gives women the straight scoop and a few laughs as well.”
The REAL DEAL is also the winner of a 2004 NAPPA Gold Award. Look for the REAL DEAL in DVD and VHS at www.realdealvideos.com, Amazon.com and select retail stores across the country.
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